Comments on Self Righteous Indignation: Ethical Water?

Just wanted to add little more info..Lets say you ...

2009-03-10T01:52:00.000-07:00

Just wanted to add little more info..

Lets say you wanted to start small and don't have a lot of money, you could still do it for way less then $1 each.

Here is a link you should read its the cost of Bottles its like 16 cents each keep in mind this is a small amount http://www.bottlesetc.com/descript.cfm?FamilyID=2&DescriptionID=51

You get 4778 and it cost only 764.48 plus you pay for lids and they cost about 0.075 each and that $97.50 and water is almost nothing at about 0.002 per gal so lets just add that into it as well.

Now I can make a bottle of water and it only cost me $0.237 each and I can get a nice logo for it and it will cost 0.05 each so total $0.287 each, this is a very small amount and as posted above its even less once you get bigger.

Out of packet cost: $1361.73
Profits: $4433.984

You could make you money and more

I hope this clears up any misunderstanding on what the cost of bottle water is thank.

Mark

As a person who knows the cost of doing this I wou...

2009-03-10T01:15:00.000-07:00

As a person who knows the cost of doing this I would say 0.25 is more like it, you can even start your own soda company and it would cost little more per bottle. All you need is about $75,000.00 and a place to put all, they do you marketing as well. $25,000.00 for logo and soda and the other $50,000.00 for product, you would have about 200,000 bottles and would make about $133,000.00 after all cost. And if you want don't think I'm right give this company a call http://powerbrands.

I was looking into this myself information below.

Mark

POWER BRANDS
Beverly Hills Office
8350 Wilshire Blvd., Suite 200
Beverly Hills, CA 90211
(800) 730-9445 (Toll Free)
(215) 243-8305 (Fax)
www.powerbrands.us

POWER BRANDS
Administrative Office
16501 Sherman Way, Suite 225
Van Nuys, CA 91406
(714) 271-8727 (Cell)
www.powerbrands.us
martybrown@powerbrands.us

POWER BRANDS
Chicago Office
101 Addison Ave.
Suite 208
Elmhurst, IL 60126
630-833-0880 (Phone)
630-833-0858 (Fax)

Thanks for breaking it down. The Ethos water in Pa...

2007-01-19T23:20:00.000-08:00

Thanks for breaking it down. The Ethos water in Palm Springs sells for $1.89, 40 more cents than in your store. Yipes.
Scribe
Someone is making a killing off this campaign and it certainly isn't the people who really need the money/resources.

You sure showed me. Here's some informative links ...

2007-01-17T10:56:00.000-08:00

You sure showed me. Here's some informative links about bottled water production that you might be interested in:

http://www.panda.org/livingwaters/pubs/bottled_water.pdf

This is in PDF, but pages 18-20 are of particular interest.

http://www.astonisher.com/skinny/skinny_coke.html

http://www.soc.duke.edu/~s142tm16/eos.htm

Just a few sources with ranging credibility, although they are probably rubes.

I suppose an estimate of 40 cents per bottle is about as laughable as 1.20-1.40. Your estimate leaves pennies for Ethos (which would be fine since they are selling a ton of product) but zero for the stores carrying it.

Meanwhile, it still doesn't change the fact that its an advertising gimmick, and if you doubt that, then I really wish I could trade places with you.

Thanks for posting. Seems you're enjoying your main gripe with blogs from both angles.

Your post highlights one my my main gripes with bl...

2007-01-17T09:03:00.000-08:00

Your post highlights one my my main gripes with blogs -- that any uninformed rube can post can post anything without actually thinking through their comments or making intelligent assertions. Your premise and math wrt Ethos are horrendous -- a "production cost" of ~40 cents is laughably off-base, and betrays you poor grip of CPG economics -- in reality, COGS plus applicable overhead/G&A, is much closer to $1.20-$1.40/bottle. Now play out the result. Or better yet, don't bother.